Little known fact: Humans have a genetic need for fun. This goes for travel partners, consumers, and even you, reading this.
That’s why as a brand, we need to be, above all, fun. We need to be social, participatory and spontaneous. And while we take fun seriously, we certainly don’t take ourselves seriously. Because when you think about it, our job is to consistently deliver fun, memorable vacations to our guests – with a smile. So it’s only natural to present that same beaming face to the world.
After all, we’re a world leader in all things fun. And we want to stay that way.